When Jaime Finkel, assistant to music manager Scott Rodger, began working at Maverick in Beverly Hills, she noticed there was a lot of unclaimed "merch" in the office. The newly-founded company, which is composed of nine of music's top managers- who collectively manage more than two dozen of the planet's biggest artists, including Madonna, Paul McCartney, Miley Cyrus, Pharrell Williams, Alicia Keys, Arcade Fire, and U2- is at the forefront of major changes taking place in the music industry today.
Instead of throwing away the excess and unwanted tour products and unsolicited gifts, Jaime initiated a Merch Box. Every month, she selects an organization to donate these items to. It seems like a natural match since for every celebrity and wanna-be star in Hollywood there is a person in need, but no one had thought to do this before. It's as simple as setting up a bin in your office lunchroom and creating a sign that reads "For Charity."
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